Privacy Policy

This policy explains what personal information MAJC Fish World (legal entity name and state) collects, why, who we share it with, and the choices and rights you have. "We", "us" and "our" mean MAJC Fish World. It covers our website, our emails, phone calls, text messages and chat, and any AI assistants we use to help you.

1. What we collect

Information you give us

• Order and delivery details: your name, shipping address, email, phone number, what you bought, and your delivery-day confirmations.
• Payment details: card payments are handled by our payment processor (processor name). We receive a payment confirmation and limited details such as the card type and last four digits. We never see or store your full card number or security code.
• Arrival claims: your order number, delivery time, the unboxing video and any photos you send. Videos can include your voice, your home and people nearby, so please film only what is needed.
• Messages: anything you send us by email, the contact form, text, chat or social media, including attachments.
• Waitlist and newsletter sign-ups: your name, email, and anything you choose to tell us about your pond or tank.
• Calls, texts and chats: your phone number, the content of the conversation and, where we tell you first, a recording or transcript. This includes conversations with an AI assistant.
• Reviews, photos and survey answers you choose to send us, and entries to promotions or giveaways.
• Consent records: what you agreed to (for example marketing emails or texts), when, and on which form.

Information collected automatically

• Basic technical data: our website host records your IP address, browser type, the pages requested and the time, in standard server logs used for security and troubleshooting.
• On your device: your cart, your sound, scroll and cursor settings, and your privacy choice are saved in your browser's local storage. They stay on your device. See the Cookie Policy.
• Analytics and marketing data, only if you allow it: pages viewed, clicks, items added to the cart, the ad or campaign you came from, approximate location from your IP address, and cookie or device identifiers, collected by the tools listed in the Cookie Policy.
• Email engagement: whether a marketing email was opened or a link was clicked.

Information from others

• UPS: tracking and delivery status for your order.
• Our payment processor: payment confirmation and fraud-screening results.
• Ad and social platforms: if you fill in one of our lead forms on a platform such as Facebook or Instagram, or message our pages, the platform passes us what you entered. Platforms also give us reports about how our ads performed, which don't identify you.
• Our supplier: confirmation that your order was packed and shipped.

Categories, in the words privacy laws use

We don't ask for sensitive information such as government ID numbers, health information or precise location. We don't use voice recordings or videos to identify you by your voice or face, and we don't create voiceprints or faceprints.

2. How we use it

• To take, pack, ship and support your order, including sending it to our supplier and to UPS.
• To decide when to ship, including weather holds, and to tell you about delivery day.
• To review arrival claims and pay refunds or store credit.
• To answer your questions by email, phone, text or chat.
• To send marketing emails, texts or calls, only if you asked for them. You can stop them at any time.
• To measure and improve our advertising, and to show our ads to people likely to be interested, if you allowed marketing tools.
• To run promotions, giveaways, referral rewards and reviews you choose to take part in.
• To keep the site secure, stop spam and fraud, and fix problems.
• To improve the shop, if you allowed analytics.
• To keep the tax, accounting and legal records the law requires.

3. AI and automated tools

We use AI tools to help run a small family business. Our full AI policy explains each use. In short:

• AI assistants may talk with you. Our phone line, texts and chat may be answered by an AI assistant. It tells you it is an AI at the start, and you can ask for a person.
• AI helps behind the scenes. It may sort and summarize messages, draft replies, transcribe calls and help prepare orders. A person stays responsible for the result.
• People make the decisions that matter. A person reviews every arrival claim and decides every refund or credit. We don't use AI alone to make decisions that have legal or similarly significant effects on you, and we don't set personalized prices.
• What AI providers receive. Only what is needed for the task, such as your message, your order details or the audio of your call. We don't put your payment card details into AI tools.
• Training. Our settings and agreements with AI providers are meant to keep your personal information from being used to train their general-purpose models. Confirm for each AI provider before launch

4. Who we share it with

We share personal information only with those who help us run the store, and only what they need:

• Our supplier, a family koi farm that packs and ships your fish: your name, shipping address, phone number and order.
• UPS, to deliver your order and contact you about delivery.
• Our payment processor (processor name), to take payment and prevent fraud.
• Our website host and email provider, which store the site, its logs and our mailboxes.
• ClientSoar AI, our marketing and systems agency (a related company), which runs our customer messaging, phone and text tools and advertising on our behalf.
• AI and communications providers, which power our phone, text, chat and drafting tools. Our customer messaging, chat and phone tools run on HighLevel. Name the AI model providers the platform uses, and any other AI tools
• Analytics and advertising providers, only if you turned them on in Privacy choices.
• Professional advisers, such as our accountant, attorney and insurer, when needed.
• Authorities, when the law requires it, or to protect our rights, our customers or the public.
• A buyer or successor, if the business is sold or reorganized. This policy would continue to apply to your information.

These providers may use your information only to provide services to us, under contracts that require them to protect it.

5. Selling and sharing

We don't sell your personal information, and we don't give it to other companies for their own marketing.

If you turn on Marketing in Privacy choices, ad platforms such as Meta and Google receive limited information about your visit so we can measure our ads and show them to people who visited us (retargeting). Some state laws call this "sharing" or "targeted advertising". It is off by default, it stays off when your browser sends a privacy signal, and you can switch it off at any time.

Mobile numbers and text consent: we do not sell, rent or share mobile phone numbers or text-message consent with third parties or affiliates for their marketing or promotional purposes.

6. Marketing and advertising

Here is everything we do, or may do, to market the shop, and how to control each one.

Every marketing email includes our mailing address and a working unsubscribe link. Order and delivery messages are not marketing, and you'll still get those.

We work with creators and partners from time to time. If someone was paid or given free fish to talk about us, they are asked to say so clearly.

7. Cookies and privacy signals

The site works without advertising or tracking cookies. Optional tools load only after you say yes in the privacy banner. Details and the current list are in the Cookie Policy.

Global Privacy Control and Do Not Track: if your browser sends a Global Privacy Control signal or a Do Not Track signal, we treat it as a request to opt out of marketing tools and ad sharing, and those tools stay off in that browser.

8. Calls, texts and recordings

• Order calls and texts. We or UPS may call or text the number on your order about that delivery. Our calls and texts may be automated or use an AI voice assistant that says it is an AI.
• Marketing calls and texts. We send these only if you gave written consent on one of our forms. Consent is not a condition of buying. Message frequency varies, and message and data rates may apply.
• Stopping. Reply STOP to any text to stop texts, or tell us on a call, by text or by email that you don't want calls or texts. Reply HELP for help. We act on stop requests promptly.
• Recordings. If a call may be recorded or transcribed, you are told at the start so you can choose not to continue. Recordings are used to help you, to keep a record of what was agreed, and to improve our service.

9. How long we keep it

We may keep information longer if the law requires it or to resolve a dispute.

10. Your rights and choices

Wherever you live in the United States, you can ask us to:

• Show you the personal information we hold about you, and give you a copy.
• Correct information that is wrong.
• Delete your information. We may need to keep some records the law requires, such as order and tax records.
• Stop marketing emails, calls and texts.
• Opt out of analytics, marketing tools and ad sharing, using Privacy choices or a browser privacy signal.
• Have a person review anything an AI tool told you or did.

How to ask: email contact@majcfishworld.com with the subject "Privacy request". We will confirm it is you, usually by replying to the email on your order, and answer within 45 days. If we need more time, we will tell you why. Someone you authorize in writing can ask for you. If we say no, you can reply to ask us to look again, and we will answer that appeal within 45 days.

We will never treat you worse, charge you more or refuse service because you used a privacy right.

11. State-specific notices

Several states, including California, Tennessee, Texas, Virginia and Colorado, have their own privacy laws. Many apply only to larger businesses. We choose to offer the rights above to every customer regardless.

• California: the categories of information we collect, why, and who receives them are listed in sections 1, 2, 4 and 6. We don't sell personal information. We don't knowingly sell or share the information of anyone under 16. We don't disclose personal information to third parties for their own direct marketing, so there is nothing to list under California's "Shine the Light" law.
• Nevada: we don't sell covered information as Nevada law defines it. You can still send a request to contact@majcfishworld.com.
• Appeals and complaints: if you are unhappy with our answer to an appeal, you can contact your state attorney general.

12. Children

Our store is for adults. You must be 18 or older to order. We don't knowingly collect personal information from children under 13. If you think a child gave us information, email us and we will delete it.

13. Security

The site uses encrypted connections (HTTPS). We use reputable providers, limit access to the people who need it, and use two-step sign-in on the accounts that hold customer information. No system is perfectly secure. If a breach affects your information, we will tell you as the law requires. Please contact us right away if you think something is wrong.

14. Outside the United States

We sell and ship only within the United States, and we store information in the United States. If you contact us from elsewhere, your information is handled under this policy and US law. If you are in the European Economic Area or the United Kingdom, we use your information to answer your request (our legitimate interest) or with your consent, and you can ask to access, correct, delete or object to our use of it by emailing us.

15. Other websites

We link to other sites, such as UPS tracking. Their privacy practices are their own, so please read their policies.

16. Changes

If we change this policy, we will update the date at the top. If a change is significant, we will also post a notice on our home page or email customers before it takes effect.

17. Contact us

MAJC Fish World
Mailing address
Email: contact@majcfishworld.com
Arrival claims: claims@majcfishworld.com
Phone: phone number