MAJC Fish WorldCookie Policy
Draft for review. This page is a working draft written for MAJC Fish World and is pending review by a licensed attorney. Items marked like this still need to be confirmed.
This page explains what the MAJC Fish World site stores in your browser, which tools need your permission, and how to change your mind.
Optional tools are off until you turn them on. You can change your choice at any time.
How consent works here
- On your first visit, a banner asks what you're comfortable with. "Accept all" and "Essentials only" are equal buttons, and "Choose" lets you pick each one.
- Nothing optional loads before you choose. If you close the page without choosing, optional tools stay off.
- Your choice is saved in this browser only. If you use another device or clear your browser data, you'll be asked again.
- If your browser sends a Global Privacy Control or Do Not Track signal, Marketing stays off in that browser.
What we store and why
The site uses your browser's local storage rather than traditional cookies. Local storage stays on your device and isn't sent to us with each page.
| Type | What | Purpose | Needs consent? |
|---|---|---|---|
| Essentials | Your cart and bulk box (mfw-cart, mfw-bulk), your sound, auto scroll and logo cursor settings (mfw-sound, mfw-autoscroll, mfw-cursor2), and your privacy choice (mfw-consent) | So the shop works and remembers your cart and settings | No. Always on. |
| Analytics | Analytics tool, e.g. Google Analytics 4. Not installed yet. | Counting visits, seeing which pages and campaigns bring people in, and where shoppers get stuck | Yes. Off until you allow it. |
| Marketing | Ad tools, e.g. Meta pixel and Conversions API, Google Ads tag, TikTok pixel, Pinterest tag. Not installed yet. | Conversion tracking (which ad led to a sign-up or sale), retargeting (showing our ads to people who visited), and building similar audiences | Yes. Off until you allow it, and off when your browser sends a privacy signal. |
| AI chat assistant | "Kai", our chat helper, which runs on HighLevel. Not installed on this site yet. | Loading the chat helper and saving the conversation. See Use of AI. | Yes. Off until you allow it. |
We update this table before any new tool is added.
Tracking, retargeting and ads, in plain words
- Conversion tracking tells us which ad or email led to a sign-up or an order, so we stop paying for ads that don't work.
- Retargeting (also called remarketing) shows our ads on other sites and apps to people who visited us. It works through a pixel or tag from the ad platform, which sets its own cookies.
- Events such as "viewed a fish", "added to cart", "started checkout" and "ordered" may be sent to those tools, along with the order value. We don't send your name, address or what you typed in a form through these pixels.
- Server-side tracking and matched audiences (for example Meta's Conversions API or Google's enhanced conversions) can send a scrambled ("hashed") version of your email or phone number so the platform can match an order to an ad. We use these only for visitors who allowed Marketing, or customers who agreed to marketing.
- Campaign links: links in our ads and emails carry tags (such as
utm_source) that say which campaign you came from. They don't identify you by themselves. - Email tracking: our marketing emails may use a tiny image and tagged links to tell us if an email was opened or clicked. You can block this by turning off images in your email app, or by unsubscribing.
All of the tools in this section belong to the Marketing or Analytics choices above, and stay off until you allow them. The ad platforms act under their own privacy policies for the data they collect. You can also control ad personalization in your Meta and Google account settings.
Other services the site uses
- Fonts: the site loads its fonts from Google Fonts, which receives your device's IP address to deliver them.
- Payments: when checkout goes live, our payment processor (processor name) may set the cookies it needs to process payments securely and prevent fraud. These are essential.
- Forms: the contact and claim forms send what you type to us only when you press send. They don't record your keystrokes.
What we don't do
- We don't use session-replay tools that record your screen or keystrokes.
- We don't sell your personal information.
- We don't load analytics, ad pixels or chat tools before you say yes.
Your browser's controls
You can clear local storage and cookies at any time in your browser settings. Clearing them empties your cart and resets your settings and privacy choice.
Questions? Email contact@majcfishworld.com. See also our Privacy Policy.